Student Financial Hub
Bank of America partnered with Virginia Commonwealth University (VCU) to hire a team of Interns to develop a student focused application. Our objective was to develop a financial hub specifically designed for college students, providing them with the necessary resources to improve their financial literacy and make informed financial decisions while still in school. Furthermore, we implemented a digital platform that allowed for easy scanning of student IDs across different VCU buildings.
In my role, I conceptualized and executed the brand guidelines, led in designing overall UI of the application, and conducted user interviews and usability testing.
In my role, I conceptualized and executed the brand guidelines, led in designing overall UI of the application, and conducted user interviews and usability testing.
Role Art Direction Lead, Graphic Design, UI/UX Design, Research, User Testing
Team
Design: Sneha Dasari, Gabe Molina, Nhan La, Inho Park, Lizzy Shin, Kian Thornton
Engineering: Lenice Jackson, Kevin Ly, Maisha Mahmood, Aneesh Mussim, Ahmad Rashidi, Daniel Tran
Duration May 2022 - Sept 2022